CX
Cortexial
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Client satisfaction

Client Accounts

What working with Cortexial looks like.

Accounts from organisations across Malaysia that have completed AI consulting engagements with our team.

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47+

Engagements

96%

Satisfaction Rate

4.8

Avg. Rating

4+

Years Practicing

Client Reviews

Accounts from the field

"We had tried two previous vendors for document extraction on our insurance claims workflow. Both left us with systems our team couldn't manage independently. Cortexial's approach was different from the first discovery session — they spent two weeks understanding our document types before writing a single line of configuration. The handover was thorough, and six months on our operations team runs the system without needing to call anyone."

SR

Siti Rahimah

Operations Director, Insurance — Kuala Lumpur

January 2026

"The predictive analytics engagement took slightly longer than we'd initially hoped — we underestimated how much data preparation would be needed. But the team were upfront about that when they found it, and they renegotiated the timeline without changing the agreed fee. The forecasting models we now have running have meaningfully changed how we approach quarterly resource planning. Good experience overall."

CM

Chong Ming Fatt

Head of Planning, Logistics — Petaling Jaya

February 2026

"We engaged Cortexial for an internal helpdesk chatbot. What stood out was how much thought went into the conversation design — it doesn't feel like a standard template. The tone matches how our team actually communicates, and the system handles the ambiguous questions that trip up most bots without just deflecting to a human. The monitoring dashboard they delivered has also been genuinely useful for the IT team."

AP

Amirul Putra

IT Manager, Financial Services — Shah Alam

January 2026

"What I appreciated most was that they told us clearly at the discovery stage that two of our proposed use cases weren't viable given our current data maturity. Most vendors would have taken the project anyway and found reasons to blame the data later. We proceeded with the one viable use case, and it's been running well. I'd rather work with people who are direct about limitations than people who tell you what you want to hear."

NZ

Nora Zainal

Chief Data Officer, Legal Services — KL Sentral

December 2025

"Solid engagement. The document processing pipeline they built for our contract review workflow extracts the clauses our legal team cares about reliably. The accuracy benchmarks we agreed in the proposal were met and verified before handover. The training session for our paralegal team was well-paced — not too technical, but not oversimplified. Would engage again for a second phase."

TK

Tan Kuan Wei

Senior Legal Counsel — Cyberjaya

January 2026

"We came to Cortexial for a customer service chatbot. Nurul and the team were patient through several rounds of revision on the conversation flows — we're particular about how our brand communicates and they didn't push back on the iteration cycles. The system in production handles roughly 340 customer enquiries per day with a low human escalation rate. That's a meaningful change from where we were."

FH

Farah Huda

Customer Experience Lead, Retail — Bangsar

February 2026

Case Studies

Three engagements in detail

Freight Logistics — Document Processing

10-week engagement · MYR 4,800

Challenge

A Selangor-based logistics company was processing upwards of 1,200 freight documents per day — bills of lading, customs declarations, and delivery confirmations — almost entirely manually. Errors were frequent and processing backlogs were affecting client SLAs.

Solution

Cortexial analysed the document type mix, configured an extraction model covering 14 distinct document formats, and built a validation layer with routing rules that directed exceptions to human review. Integration was built to the company's existing transport management system.

Results

Document processing time reduced from an average of 4.2 minutes per document to under 30 seconds for standard types. Exception rate stabilised at 7% — documents requiring human review. The team of three document clerks was redeployed to client-facing exception handling rather than routine data entry.

Timeline: 10 weeks

Property Developer — Customer Service Chatbot

11-week engagement · MYR 5,800

Challenge

A KL-based property developer's customer service team was handling a high volume of repetitive enquiries about unit availability, booking procedures, and handover timelines. Weekend staffing was a persistent pain point as enquiries didn't pause outside business hours.

Solution

Cortexial mapped 83 distinct conversation intents across the enquiry lifecycle, developed response content with the developer's marketing team, and deployed an English/BM bilingual chatbot integrated with the developer's CRM and unit availability system.

Results

The system now handles approximately 68% of inbound enquiries end-to-end without human intervention. Human agents now focus on qualified leads and complex queries. Weekend coverage operates without overtime staffing costs. Client satisfaction scores for the enquiry handling process improved in post-survey results.

Timeline: 11 weeks

F&B Distributor — Demand Forecasting

14-week engagement · MYR 8,200

Challenge

A food and beverage distributor serving the Klang Valley was experiencing persistent stock imbalances — overstocking perishable lines while frequently running short on high-velocity SKUs. Purchasing decisions were made primarily on buyer intuition rather than structured forecasting.

Solution

Cortexial assessed three years of transaction data across 340 SKUs, identified seasonal and promotional patterns, and built a demand forecasting model with weekly output for each SKU category. A monitoring dashboard was delivered to the purchasing team with alert thresholds for anomalous demand patterns.

Results

Stockout rate across high-velocity lines dropped noticeably in the first quarter post-implementation. Overstock write-offs on perishable products decreased compared to the prior quarter. The purchasing team reports that the weekly forecast outputs have become a standard part of their Monday planning session.

Timeline: 14 weeks

Contact

Get in touch with the team

Office

27, Jalan Masjid India, 50100 Kuala Lumpur

Credentials

Professional recognition

PIKOM Associate Member

National ICT Association of Malaysia — professional standards recognition.

MSC Malaysia Status

Registered under the MSC Malaysia programme for digital innovation.

PDPA-Compliant Operations

All engagement data handling protocols reviewed against Malaysian data protection law.

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